We’ve seen a large shift to much higher costs per acquisition while broadly bidding on MyAds channels over the past few weeks. As a result, we’re shifting a majority of our MyAds efforts back to Facebook Advertising.
Previously, MyAds was the self serve advertising network for MySpace.com. MyAds recently integrated into the Rubicon Network – a vast network of 600+ mega publishers – and while traffic numbers and volume may now be much higher, the quality of the traffic is unbelievable low.
While traffic volume may have struggled, Firecyde has enjoyed some impressively low conversion costs from MyAds over the past couple years. While people are fleeing from MyAds, we are still optimistic that after a few months of testing – and more testing – we’ll be able to master the new platform and channel targeting.
Bidding on a CPM basis is starting to get interesting now that Facebook has placed CPM bid type ads into lower quality positions. A few months ago Facebook sent out a notice to advertisers that “Cost Per Click” bidding would be given a priority over “Pay per exposure” type ads. 
While most of the affiliate marketing industry is scrambling around launching new types of offers (trying to recover some of the revenue lost after many rebill offers were shut down) and squeezing deadbeat advertisers for their payments, some smaller networks are beginning to shine.
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