Facebook added a new “Social %” column of data to their ad manager that lets you know the % of your ad’s impressions where the viewer saw at least one friend who “Liked” your ad, page, or event.
Facebook was very smart to open this data up to advertisers. Not only can we start to optimize our ads based on what people “Like” using factual numbers, but we can also try to understand if this “Social %” has any impact on bid amounts or campaign performance. Will Facebook reward advertisers who create ads users measurably like (similiar to Google’s Quality Score? – we suspect FB has been doing this for some time already).
If you haven’t created a Facebook ad for your business or organization, it only takes a few minutes and you can spend just a few dollars per day until you understand how it all works and what all the numbers mean.
Contact us If you’d like for us to examine how Facebook might fight into your marketing plan or if you have any questions related to Facebook Advertising.