Shoe has been busy in front of the camera over the past few years with video projects like the Shoemoney System, YouTube Videos and setting up a world class studio in his new office location. Here is the first episode of the Shoemoney show in it’s entirety. The show features guest Danny Sullivan, founder of SearchEngineLand and organizer of various affiliate trade shows.

Want more Shoemoney? Check out the official Shoemoney Blog.

Unfortunately Facebook doesn’t have any capability to directly create frequency caps on ads, but you do have a few options that may produce some interesting side effects.

When you first create ads, typically you have to bid higher so they get a good test run on the network. The best performing ads will be much cheaper to run over the long because higher click through rates means higher cpms for facebook and lower prices per click for you. You should create 10 ads in 3 different campaigns to test a wide variety of targets.

If you’re bidding $0.70-$0.90/click this process will take 4 or 5 days. Try setting up some campaigns with small budgets initially. Typically $20.00-40/day is a good area to experiment. Once your best performing ads have 20-30 clicks, start lowering the bids .05 every 25 hits or so. Your hits/day may drop a slight amount, but the CTR on most of your ads will shoot up because they frequency of ad displays per user is cut in half. Once you notice more than 20-25% drop in your daily click volume per ad, you’ve pushed it about as far as you should go. A frequency of 2-3 is a good goal to shoot for.

Now is the time to increase the budgets daily and continue watching performance. It seems the Facebook ad system rewards the higher CTRs it sees and dumps additional loads of traffic on the ads that you walked the bids down on. Cheaper traffic in higher volumes, perfect!

Our new alliance with Jumptap will allow Firecyde to continue it’s expansion into mobile advertising, with particular attention to Android, using extremely detailed targeting options. Jumptap allows advertisers to target via keyword, time of day, headset type, operation system, network carrier and much more.

Creating and running advertising campaigns for smart phones is something most affiliates have got familiar with over the past couple years. We all remember the day that Chad King (FC’s affiliate manager at EWA Network) began pounding the table on mobile. Now the tablet market is exploding in a big way and we’re pounding the table so hard the floor is cracking – if you haven’t been paying attention, it’s time to get on board.

Mobile advertising can provide a huge benefit to almost any website, provided you have a clean mobile version of your content ready to serve to users. Local service marketing, affiliate offers, dating websites and everything else in between has been working well do to the extremely low cost and low competition inside the mobile advertising marketplace.

CartoonMeme allows anyone to easily create a meme using 100s of pre-formatted backgrounds. You can view the most popular memes, recent memes and albums for each background of the previously generated memes.

The site is monetized through advertisements. Future versions of the site will include more unique monetization paths we’re really excited about, so stay tuned.

Previously, MyAds was the self serve advertising network for MySpace.com. MyAds recently integrated into the Rubicon Network – a vast network of 600+ mega publishers – and while traffic numbers and volume may now be much higher, the quality of the traffic is unbelievable low.

While traffic volume may have struggled, Firecyde has enjoyed some impressively low conversion costs from MyAds over the past couple years. While people are fleeing from MyAds, we are still optimistic that after a few months of testing – and more testing – we’ll be able to master the new platform and channel targeting.

Instead of attending every affiliate conference around the globe, our team prefers to save up all the networking/partying (sometimes it’s hard to tell the difference) for Affiliate Summit West in Las Vegas. After a year of countless all nighters analyzing traffic & stats the timing couldn’t be better every year for a trip to Sin City. Since we love what we do, working in Vegas on how we’re going to scale our business over the next few years is always a great time.

This year our main goals were to strengthen the relationships we already have, and to bring new deals to the table. Our biggest meetings were with OkCupid/Match.com, Speeddate, eLove, Coaction Media, and Media Magnetic.

Since the actual conference hall doesn’t provide any real ROI for us, we arrived a day early, and left a day early. Meetings on Saturday 1/7 were over several cocktails at Planet Hollywood and The Cosmopolitan with Jason Dalrymple of Coaction Media and Nick Abromovick of Match.com/OkCupid.

On Sunday night multiple meetings were held at private tables in XS, a club at the Encore. There we met with Monica O’hara and Patrick McGrath who run the marketing at SpeedDate.com. Business was discussed over loud repetitive techno music (manufactured superstars are awesome BTW!). A bit later a quick meeting was had at the bar with Tim Wisner who runs Media Magnetic.

After missing our flight back Monday morning, we were able to meet up with Stephen Happas at the Planet Hollywood restaurant, who handles the marketing at eLove; an offline matchmaking service.

Overall, without the distraction of the expo hall at Ceasar’s Palace, this may have been our most successful Affiliate Summit yet! Only 2 weeks after we are already optimizing campaigns we’ve started from meetings we’ve had over that 2.5 day period.

Come get at us next year!

The change to Asana was easy for our staff. Once you begin to use Asana it seems like an emergency to get everything off Basecamp over to the greener side of the fence. Task management has never been easier. The best part is, Asana is free.

Give Asana a try. Within 10 minutes you’ll be hooked.

LinkTrust has developed a reputation for being one of the the most accurate lead generating tracking software suites in the industry. Firecyde will now be able to leverage key aspects of this technology to increase distribution on our exclusive offers and proprietary leadgen sites.

LinkTrust will drastically cut down on the amount of time and effort previously required to deploy campaigns for our advertisers. It will also allow us to instantly deliver links to publishers and track their earnings whenever market opportunities arise. We can now accommodate 1000s of advertisers and publishers and provide both with up to the minute stats, billing information and related market opportunities to increase profit.

Thanks to the team at LinkTrust for being so responsive and providing excellent training. We were able to go live in record time with their help.

If you’re interested in promoting our offers, or if you’d like our publishers to advertise your product, please contact us for an invitation to our network.

Facebook was very smart to open this data up to advertisers. Not only can we start to optimize our ads based on what people “Like” using factual numbers, but we can also try to understand if this “Social %” has any impact on bid amounts or campaign performance. Will Facebook reward advertisers who create ads users measurably like (similiar to Google’s Quality Score? – we suspect FB has been doing this for some time already).

If you haven’t created a Facebook ad for your business or organization, it only takes a few minutes and you can spend just a few dollars per day until you understand how it all works and what all the numbers mean.

Contact us If you’d like for us to examine how Facebook might fight into your marketing plan or if you have any questions related to Facebook Advertising.

What’s interesting? So many people ran away from CPM bids there is incredible inventory. The bad news is the click-thru rate is lower than Mike Tyson’s self esteem, but the good news is the exposures are super cheap compared to a few months ago. We’re routinely getting deeply targetted traffic in volume at $0.10 CPM bids. Overall we see this traffic average $.40-$.50/click, about half the price of cpc bidding.

There are many factors you must consider to get your CPM ads to perform optimally. Experiment with starting your ads at different times of the day, mix up your routine and track your results – then see which combinations gave you the best results, then use that consistently.