Social Marketing
Paid Ads on Social Networks
Deep targeting options such as town, groups, associations, marital status, profession, etc create a giant matrix to test ads across. Creating and deploying 1000s of ads to canvas these demographics is our specialty. You will no longer have to pay someone 8 hours/day to create and post 90 ads.
The unreliable self serve platforms on these sites forced us to design our own ad posting and monitoring tools. One benefit of doing this is that we can now trigger ads based on profit or loss (most importantly shutting off ads that aren’t creating profit).
Keys to Scalability
Once you can limit ads to $5 spend if they aren’t providing profitable sales you quickly get the desire to test 500 ads. This is where we begin to generate enormous amounts of conversion data and get to see the real potential avenues to focus on for further campaign development.
The knowledge gained from deep target networks such as Facebook allow you to seek out and acquire media buys to sites catering to the demographics that performed best in your Facebook Ads tests. We offer managed account services for many self serve networks. We’ll happy multiply your most successful ads across these networks if you wish.
Profiles and Page Services
- Profile and Page Management – We can maintain your presence on Twitter, Facebook, Youtube, and most other popular social networks. This includes posting updates, bulletins, comments, content, and other materials.
- Reputation Management – Given the viral nature of the internet, if someone makes a complaint on Friday and it’s not addressed by Saturday, it’s a giant problem by Monday. We provide monitoring and consulting services.
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